可口可乐夏季战役无疑是2013年最炙手可热的数字营销案例,主导这一成功案例的关键人物陈慧菱可以为我们分享哪些有趣的细节?2013年,只要谈及国内数字营销案例,有一个案例总是不停地被提起,那就是可口可乐夏季战役(下称“快乐昵称瓶”战役)。而活跃在这一成功案例背后的,正是(前)可口可乐大中华区互动营销总监陈慧 The Coca-Cola Summer Campaign is undoubtedly the hottest digital marketing case in 2013. What interesting details can you share with Chen Huiling, the key figure in this successful case? In 2013, as long as we talked about the domestic digital marketing case, one case always stops To be mentioned, that is Coca-Cola summer campaign (hereinafter referred to as “Happy Nickname bottle” campaign). And behind this success story, it is (former) Coca-Cola Greater China Interactive Marketing Director Chen Hui