论文部分内容阅读
从世界汽车百余年发展的历史看,任何成功的企业无不是与名牌商标和名牌商号紧密相连的。因此名牌战略在汽车企业发展过程中扮演着极其重要的角色。
From the history of the development of the automobile over a hundred years in the world, any successful enterprise is closely linked with famous brand names and brand names. Therefore, brand strategy plays an extremely important role in the development of automobile enterprises.