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随着时代的发展和世界经济的不断进步,体育运动已经从原来纯粹的竞技行为,发展到集竞技性、观赏性、娱乐性为一身的公众体育运动,以它为核心延伸出一系列的经济行为。不但满足了人们的精神以及娱乐需要,同时创造了无限商机和巨大财富。现代体育突出的特点之一是已形成了体育产业,成为国民经济的重要组成部分。在体育发达的北美、西欧等国家,体育产业创造的产值已在其国内产业占有相当比重。在世界体育全球化方向发展的形势下,我国经过20多年来的市场化改革,体育也从过去的社会福利事业开始进入了社会化、产业化、职业化、商业化的发展阶段,正在成为21世纪最具前景的朝阳产业。一、体育产业的内涵及其发展趋势体育产业,是为社会提供直接相互竞争的体育产品或服务的体育活动或部门的集合,是一种利用体育自身功能及辐射作用创造价值的产业。1.普及化体育运动既是个人提高身体素质的途径,又是个人得以娱乐和休闲的方式,而且,随着人们物质生活水平的提高及对健康生
With the development of the times and the continuous improvement of the world economy, the sport has evolved from a purely athletic activity to a public sports movement that integrates sportsmanship, ornamental and entertainment, and at the core of which it extends a series of economic behavior. Not only to meet the people’s spirit and entertainment needs, while creating unlimited business opportunities and tremendous wealth. One of the outstanding features of modern sports is that it has formed a sports industry and has become an important part of the national economy. In sports developed North America, Western Europe and other countries, the output value created by the sports industry has occupied a considerable proportion of its domestic industry. Under the circumstance of global sports globalization, after more than 20 years of marketization reform in our country, our sports have also entered the stage of socialization, industrialization, professionalization and commercialization from the social welfare undertakings of the past and are now becoming The most promising sunrise industry in the century. First, the connotation of the sports industry and its development trend Sports industry is to provide society with a direct competition with each other sports products or services or a collection of sports activities, is a kind of sports to use their own functions and the role of radiation to create value of the industry. 1. Popularization of physical education is not only an individual way of improving physical fitness, but also an individual way of being entertained and relaxed. Moreover, as people’s material standard of living rises and health of students