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汽车前脸设计是汽车外观造型设计的一个重点,因为它决定了汽车留给人的第一印象。国外很多汽车品牌在发展过程中都非常重视前脸的家族化设计以及恰到好处的使用。然而,国内汽车企业在这方面还比较薄弱,需要给予足够重视。只有强化汽车家族化前脸设计,才能更有助于提升企业的整体形象,增加消费者对于汽车品牌的认同感,为自主品牌的长久发展奠定基础。
The design of the front of the car is a key part of the car’s exterior design because it determines the car’s first impression. Many foreign car brands in the development process are very valued before the face of family-oriented design and just the right to use. However, the domestic automobile enterprises are still relatively weak in this respect and need to be given enough attention. Only by strengthening the design of the front panel of the car family can we help enhance the overall corporate image and increase consumer acceptance of the auto brand and lay a solid foundation for the long-term development of our own brand.