对于步入角逐时代的奢侈品产业来说,资产是否雄厚,市场份额的多少直接影响到它们的市场话语权,为了实现快速扩张,战略收购是通常采用的手段。如何激活、发挥以资本为后盾的多品牌集团优势,我们可以从世界顶级品牌控股公司——LVMH集团和瑞士历峰集团的发展历程中得到借鉴。 For the luxury goods industry entering the era of competition, the assets are abundant, the market share directly affects their market power of discourse, in order to achieve rapid expansion, strategic acquisition is the usual means. How to activate and capitalize on the advantages of multi-brand groups backed by capital, we can learn from the development history of LVMH Group and Richemont Group, the world’s top brand holding companies.