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每个人都渴望成长,渴望快速成长,实现超越;品牌更是如此。通过赞助中央电视台春节晚会一举成名的伊利;望子成龙小霸王;蒙牛;中国航天员专用牛奶;数风流人物,品古越龙山……这些中国著名品牌神奇崛起的背后。都闪现着一个具有传奇经历的中国著名策划机构的身影——李光斗品牌营销机构。近二十来,李光斗品牌营销机构一直致力于推动中国的品牌快速成长,作为中国十大策划人的代表人物,中国著名品牌战略专家,李光斗对如何实现品牌快速成长有成熟的理论和丰富的实践经验。长期以来,由于中国本土品牌营销理论的缺失,使得中国企业不得不求助于先进的西方理论界,国人对西方营销理论的迷恋甚至达到了顶礼膜拜的程度。尽管西方的一些品牌营销理论为品牌找到了“安身之处”。然而,市场形势千变万化,竞争态势今非昔比。价格战的饮鸩止渴、概念战遭遇信任危机、服务战难有深层创新、产品与营销模式的严重同质化更使企业遭遇前所未有的成长瓶颈,本土品牌建设举步维艰……
Everyone is eager to grow, longing for rapid growth, beyond; the brand is even more so. Through the sponsorship of the CCTV Spring Festival Gala fame in one fell swoop Erie; Succeed Kidlord; Mengniu; Chinese astronaut milk; the number of romantic characters, ancient Gu Yue Long Shan ... ... these famous Chinese brand behind the magical rise. Have flashed a legendary experience of China’s famous planning agency figure - Lee Kwong Do brand marketing agency. In the past 20 years, Li Guang-dou brand marketing agency has been committed to promoting the rapid growth of China’s brand. As the representative of China’s top ten planners, well-known Chinese brand strategy expert, Li Guang-dou has a mature theory and rich practice on how to realize brand rapid growth experience. For a long time, due to the lack of local brand marketing theory in China, Chinese enterprises have to resort to advanced western theoretical circles, and their infatuation with Western marketing theories has even reached the level of worship. Although some Western brand marketing theory has found a “place to live” for the brand. However, the market situation is ever-changing and the competitive situation is ever-changing. Price war drink quench thirst, the concept of war suffered a crisis of confidence, there is no deep innovation in service war, the serious homogenization of the product and marketing model has led to an unprecedented bottleneck in the development of enterprises, local brands struggling ...