随着市场竞争的不断加剧,品牌作为一项无形资产,日益为企业所重视,已成为企业参与国内外市场竞争的有效工具。名牌不是企业自封的,也不是政府命名的,而是靠长期积累、积极培育、刻意创造,在市场竞争中确立起来的。企业要想在激烈的市场竞争中求生存、求发展,就必须“争名于市” As the market competition continues to intensify, as an intangible asset, the brand is increasingly valued by companies and has become an effective tool for companies to participate in the competition in domestic and foreign markets. Brand names are not self-proclaimed by the company, nor are they named by the government. They are established through long-term accumulation, active cultivation, and deliberate creation. If an enterprise wants to survive and develop in the fierce market competition, it must “come to the city”.