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为庆祝Air Jordan系列诞生三十周年,Jordan品牌在大中华区打造了全新广告片《决胜一刻》,向新生代篮球爱好者传递“胜由我定”的精神。《决胜一刻》采用特别的倒叙手法,从令人窒息的绝杀一幕,闪回到比赛开始之前的时刻。故事没有过多渲染赢得比赛后的庆祝画面,没有炫酷的扣篮,有的是教练细心的部署、球员的汗水、坚定的眼神和渴望胜利的决心。这是Jordan品牌首次在大中华地区制作创意广告,并由迈克尔·乔丹本人亲自为该片录制旁白,意在将Jordan品牌的精髓以
In celebration of the thirtieth anniversary of the launch of the Air Jordan series, the Jordan brand has created a new commercial in Greater China, “Winning a Momentum,” and sends the spirit of “winning by me” to the fans of the Cenozoic. The “moment of victory” using a special flashbacks, from the suffocating lore, flash back to the moment before the start of the game. The story is not over-rendered to win the post-match celebrations, there is no cool dunk, some are the careful deployment of coaches, sweat of players, firm eyes and determination to yearn for victory. This is the first time that the Jordan brand has made creative advertising in the Greater China region and Michael Jordan himself has narrated the film for the essence of the Jordan brand