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随着市场经济的完善,人们逐渐认识到,传媒业不仅有信息传播的社会功能,而且具有巨大和潜在的经济功能。传媒经济这一概念逐渐在传播学术界和传媒产业界受到重视。传媒经济学的研究对象是市场经济条件下,传媒生产以及同传媒生产直接相关的经济行为、经济关系和经济运作规律。报纸和电视是传媒产业中的重中之重,也与百姓日常生活息息相关。传媒经济学理论的提出和完善,为媒体在市场经济体系中更好地发挥优势和取得经济利益保驾护航。
With the improvement of market economy, people gradually realized that the media industry not only has the social function of information dissemination, but also has great and potential economic functions. The concept of the media economy is gradually gaining prominence in the dissemination of academic and media industries. The object of study of media economics is the economic behavior, economic relations and economic operation rules that are directly related to media production and media production under the condition of market economy. Newspapers and television are the top priority in the media industry and are also closely linked to people’s daily life. The proposition and perfection of the theory of media economics provide the media with greater protection and economic benefits in the market economic system.