“我卖的不是产品,我是卖服务的!”很难想象,说这句话的竟然是一位传统五金业的老板。他卖的是滑轨,一种能让抽屉、柜子等器具在轨道上移动的机械装置。看起来毫不起眼的滑轨,在一件家具或厨柜上所占的成本,有时连1%都不到,而振跃公司却靠着只卖这一项产品,从成立以来,每年每股税后 “I’m not selling products, I’m selling services!” It’s hard to imagine that the phrase is actually the boss of a traditional hardware industry. He sells slide rails, a mechanical device that allows drawers, cupboards, and other appliances to move on rails. The seemingly inconspicuous slide, the cost of a piece of furniture or a kitchen cabinet, sometimes even less than 1%, and Zhenyue company is relying on only selling this product, since its establishment every year After tax