如果要用一个字来总结2012年的中国广告,我想这个字一定是“微”。无论是微博还是微电影以及后期之微信,都正在改变或者即将改变广告的营销。微营销是时下比较流行的一个概念。但是就实际来讲,也没有一个权威的对于微营销的界定。有人也觉得它不是很准确,可能叫做微传播更准确一点。目前所说的微营销就是指利用微博、微电影,还有新出现的微信,把它们作为一种营销的手段或营销方式。但是目前不管是微博、微电影还是微信,都还只是处于传播信息的阶段。 If you want to use a word to sum up the 2012 Chinese advertising, I think the word must be “micro ”. Whether it is Weibo or micro-movies and later WeChat, are changing or about to change the marketing of advertising. Micro-marketing is nowadays a more popular concept. But in practice, there is no authoritative definition of micro-marketing. Some people think it is not very accurate, may be called micro-propagation more accurately. The so-called micro-marketing refers to the use of microblogging, micro-movies, there are new micro-channel, as a marketing tool or marketing. But now whether it is microblogging, micro-movie or WeChat, are still only in the stage of dissemination of information.