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会计公共关系与财务公共关系都源于现代公共关系,就微观意义而言其两者的涵义基本一致。因此,大都视财务公共关系与会计公共关系是同一概念,这种观点限制阻碍了会计学和财务管理学的学科建设及其实践活动。以“大会计”的观点,两者既有区别又相互联系。本文从两者的概念、范畴、特性入手分析了两者的区别和联系,提出了要树立良好的财务形象和企业形象,增强企业竞争力,必须协调好公共关系的观点。
Accounting public relations and financial public relations all come from the modern public relations, the meaning of the two is basically the same in the micro sense. Therefore, most consider the financial public relations and public relations accounting is the same concept, this view hinder the accounting and financial management science disciplines and their practical activities. In the view of “big accounting”, the two are different and interlinked. This article analyzes the difference and connection of the two from the concept, categories and characteristics of the two. It puts forward the viewpoint that we must establish a good financial image and corporate image and enhance the competitiveness of enterprises, and we must coordinate the public relations.