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新媒体产业历经20年的发展已成为GDP增长、产业结构调整的重要推动力。新媒体的产生、壮大无疑对传媒业,特别是电视传媒业产生了巨大的影响并提出了新的挑战。面对竞争与挑战,以报刊、广播、电视为代表的传统媒体应抓住时机推进自身的改革创新,加快与新媒体相互融合,找到适合自己的创新发展之路。
After 20 years of development, the new media industry has become an important driving force for GDP growth and industrial restructuring. The emergence and growth of new media undoubtedly have a tremendous impact on the media industry, especially the television media industry, and have presented new challenges. In the face of competition and challenges, traditional media represented by newspapers, radio and television should seize the opportunity to promote their own reform and innovation, speed up the integration with new media and find their own way of innovation and development.