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2012年,中国市场投影机产品整体销量达到173.87万台,销量同比增长12.2%,已经成为全球最大的单一国家市场,但看似蓬勃的市场背后却遭遇近6年来的最低增长率。教育依旧是增长主力,但在政府采购、企业、家庭市场增幅不大。投影机厂商如何兼顾销量与利润成为最大看点。通过一系列分析,我们分别能看到微投、教育、商用、家用以及工程机市场上截然不同的生存方式,但他们都共享一个关键词——“傻瓜”。在这里“傻瓜”并非贬义词,而是所有厂商都在向更智能、更人性化的方向设计产品,应用起来简单、直接,任何人都可以轻松操作。PC World中国实验室联合《投影之窗》再次带来本年度投影机领域的最新动态,这也是我们自1999年以来的第14次合作。
In 2012, the total sales volume of projector products in China reached 1,738,700 units, with sales volume increasing by 12.2% over the same period of last year. It has become the largest single-country market in the world, but behind the seemingly vigorous market, it has experienced the lowest growth rate in 6 years. Education is still the main force of growth, but there is only a small increase in government procurement, enterprises and family markets. Projector how to take into account sales and profits become the biggest surprise. Through a series of analyzes, we can all see distinctly different ways of subsistence in the micro-investment, education, commercial, home and engineering markets, but they all share a key word - “fool ”. Here “fool ” is not a derogatory term, but all manufacturers are in a smarter, more humane direction of the design of the product, the application is simple, direct, anyone can easily operate. PC World China Lab jointly “window of projection” once again bring the latest projector area this year, which is our 14th cooperation since 1999.