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Blog:http://yiluxing167.blogbus.com/网络媒体的发展,使许多报纸在经历了痛苦的探索之后,纷纷把未来的希望寄托在传统媒体与新媒体的融合。世界各国的报纸都在进行以融合为目标的编辑部变革,其思路可以归纳为整合和改造两种路径:整合,是按照媒介融合的要求对原有资源进行重新组织,消除传统业务和新业务之间的分割,实现资源共享;改造,则是对原有报纸媒体的工作方式进行革新,使之符合新的业务需求,适应新的竞争环境。
Blog: http: //yiluxing167.blogbus.com/ The development of online media has led many newspapers, after going through painful explorations, to pin their hopes for the future on the integration of traditional and new media. The newspapers in various countries in the world are making changes to the editorial department with the aim of integration. The ideas can be summarized as two ways of integration and transformation: integration, reorganization of original resources according to the requirements of media integration, elimination of traditional businesses and new businesses The division between resources sharing; transformation, it is to reform the working methods of the original newspaper media, to meet the new business needs, adapt to the new competitive environment.