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微博乱象折射出微博的情绪媒介特征,提醒企业应该利用微博情绪创建关系共同体,进行危机管理和营销。因此,一套有效的企业网络关系管理系统,可能会成为这个时代的商机。
Microblogging chaos reflects the emotional media Weibo characteristics, to remind businesses should use microblogging sentiment to create a relationship community for crisis management and marketing. Therefore, an effective enterprise network relationship management system may become an opportunity of this era.