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传统名牌不仅是一个历史阶段的产物,其核心价值更在于是区域历史文化的缩影。传统名牌的发展,对于宣传城市形象,诠释区域品牌内涵带动产业聚集,提升产业集群知名度与美誉度促进经济跨越发展具有极其重要的推动作用。张裕葡萄酒、三环锁、北极星钟表是烟台市的传统名牌,是烟台市传统工业的代表,经过多年发展,这些老品牌经历了兴衰变革对烟台市实施质量兴市战略,发挥名牌企业对经济的带动作用具有借鉴意义。存在的主要问题近年来,张裕、三环、北极星这3家企业为烟台市传统名牌的振兴与发展做出了有益的尝试,从经营情况来看,张裕发展势头良好,三环和北极星仍面临着较为严峻的挑战。
Traditional brand name is not only the product of a historical stage, but also its core value is the epitome of regional history and culture. The development of the traditional brand name plays an extremely important role in promoting the image of the city, interpreting the connotation of the regional brand, driving the industry to gather, enhancing the popularity and reputation of the industrial cluster, and promoting the economic development across the country. Changyu Wine, Sanhuan Lock and Polaris Watch are the traditional brand names of Yantai City and the representative of the traditional industries in Yantai. After years of development, these old brands have experienced the vicissitudes of life. Leading role of reference. The main problems in recent years, Changyu, Tricyclic, Polaris these three companies Yantai City, the traditional brand-name revitalization and development made a useful attempt, from the business point of view, Changyu good momentum of development, Tricyclic and Polaris still facing The more serious challenges.