论文部分内容阅读
《一月谈》登了民会同志的文章,提出“广告新闻化”好,读后很有同感。但我由此又想到另一个问题:如果把“广告”与“新闻”调个位置,变成“新闻广告化”,恐怕就不好了。而这正是当前经济新闻写作中一种常见的弊病。新闻广告化,或者有意无意地把新闻写得近似广告,在目前经济报道中是不少的,特别是在商业、市场动态一类新闻中,所见尤多。象有家报纸在报道一家工厂生产××牌护肤霜时,就是这样写的:
“January talk” came to the people’s comrades article, put forward “advertising news” is good, feel very much the same after reading. But then I think of another question: If the “advertising” and “news” position, into a “news advertising”, I am afraid it is not good. And this is a common ills in current economic news writing. News advertising, or intentionally or unintentionally, putting news in approximate advertisements is not uncommon in current economic reports. In particular, in the news on business and market dynamics, we see much more. Like a newspaper reported in a factory producing × × brand skin cream, it is written like this: