自从中国人民大学等八所高等财经类高校的专家学者在１９９８年推出我国第一部《商务管理学》之后，企业商务管理的研究开始引起学术界的重视。跟市场营销学相比，它不是只研究市场销售，而是把企业采购和销售放在一个系统中研究；它不是只研究产品经营，而是把产品经营放在产 Since the experts and scholars of eight higher finance and economics colleges and universities such as Renmin University of China launched their first “Business Management” in 1998, the research of enterprise business management has drawn the attention of academics. Instead of just researching marketing, instead of just marketing, it studies corporate purchasing and sales in one system; instead of focusing solely on product management, it focuses on product management