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近年来,各大卫视纷纷制作王牌综艺节目抢占收视率。浙江卫视王牌综艺《奔跑吧兄弟》第四季首播收视率就达到3.631%。而这一综艺正是购买了韩国《Running man》节目的版权。《Running man》作为一档元老级的娱乐节目,《奔跑吧兄弟》热播之前就在中国享有极高的人气。甚至在全球都颇具影响力,堪称是一场多元文化奇观盛宴。本文将运用媒体奇观理论,从四个角度分析《Running man》引发的媒体奇观。
In recent years, all major TV shows have produced ace variety shows to seize ratings. Zhejiang Satellite TV ace variety “Running Brothers” premiere in the fourth quarter ratings reached 3.631%. And this variety is bought the Korean “Running man” program’s copyright. “Running man” as a blockbuster entertainment program, “Running Brother” hit China before enjoying high popularity. Even influential in the world, called a multicultural spectacle feast. This article will use the media spectacle theory to analyze the wonders of the media caused by “Running man” from four perspectives.