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运用条件价值评估法中支付卡式(PC)和二分式(DC)两种问卷,对九华山风景区游客保护古树名木的支付意愿进行研究,并分析了其影响因素。结果表明:83.8%的游客认为应该对古树名木进行保护,仅有30.2%对保护现状满意。支付卡式问卷调查结果为8.08元/(人.月),二分式问卷调查结果为9.54元/(人.月);按2010年游客接待量401万人次计算,2010年游客对九华山风景区古树名木保护的总支付意愿分别为1.500×108元和4.589×108元。影响支付卡式问卷支付意愿值的主要指标是年龄、个人年收入、文化程度和职业的相关性;影响二分式问卷支付意愿的主要指标是个人年收入。支付卡式问卷和二分式问卷支付意愿均与第一次调查结果无显著差异,PC1和PC2、DC1和DC2支付意愿值相差分别为0.62和1.73元,两次结果重现性良好,对本次研究结果的可靠性给予了保证。
Using the two methods of payment card (PC) and dichotomy (DC), the willingness to pay of Jiuhuashan scenic spot tourists to protect ancient and famous trees is analyzed and the influencing factors are analyzed. The results showed that 83.8% tourists believed that the ancient and famous trees should be protected and only 30.2% were satisfied with the protection status quo. The payment card questionnaire survey results were 8.08 yuan / (person. Month), the dichotomous questionnaire survey results were 9.54 yuan / (person. Month); according to the 2010 tourist reception volume of 4.01 million person-time calculation, 2010 tourists to the Jiuhua Mountain Scenic Area The total willingness to pay for protection of old trees and famous trees was 1.500 × 108 yuan and 4.589 × 108 yuan respectively. The main indicators that influence the willingness to pay for the questionnaire are the age, personal annual income, education level and occupation; the main index that affects the willingness to pay for the dichotomous questionnaire is the personal annual income. There was no significant difference between the payment questionnaire and the willingness to pay for the dichotomous questionnaire. The differences in willingness to pay between PC1 and PC2, DC1 and DC2 were 0.62 and 1.73 yuan, respectively. The two results were of good reproducibility. The reliability of the research results is guaranteed.