近年来,越来越多的中国自主品牌走向国际,华为、中兴、格力、海尔、阿里巴巴等名字,已经为世界众多的消费者所熟知,在国际上具有相当的知名度和影响力。这些品牌企业借助自身的核心竞争力,成为中国品牌国际化进程的佼佼者。随着中国“一带一路”战略的实施,更多的中国企业开始悄无声息地进行国际化布局,而这种布局更深远的背景,就是大国战略下的中国企业集体国际化。这对本土公关公司来说,酝酿着新的战略 In recent years, more and more Chinese self-owned brands have gone to international names such as Huawei, ZTE, Gree, Haier and Alibaba. They are well known to many consumers in the world and have considerable international popularity and influence. With the help of their own core competitiveness, these brand enterprises become the leaders in the internationalization of Chinese brands. With the implementation of the “Belt and Road” strategy in China, more and more Chinese enterprises have begun to quietly conduct international distribution. This more far-reaching background is the collective internationalization of Chinese enterprises under the strategy of great power. This is the local public relations company, brewing a new strategy