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跨文化交际是语用学和应用语言学的一个新的研究领域。所谓跨文化交际,即指本族语者与非本族语者之间的交际,也指任何在语言和文化背景方面有差异的人们之间的交际。成功的跨文化交际不仅需要外语学习者具备良好的语言能力,也需要了解中西方文化之间的差异,增强其对目的语文化的人生领悟力和敏感性,提高社会文化能力,避免因文化差异而带来的跨文化语用失误。
Cross-cultural communication is a new field of research in pragmatics and applied linguistics. Intercultural communication refers to the communication between a native speaker and a non-native speaker, and also refers to any communication between people who have different linguistic and cultural backgrounds. Successful intercultural communication not only requires foreign language learners to have good language skills, but also needs to understand the differences between Chinese and Western cultures, enhance their perception of life and sensitivity to the target language culture, enhance their social and cultural capabilities, and avoid cultural differences due to cultural differences The resulting cross-cultural pragmatic failure.