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对许多年轻的广告人,“龙媒广告选书·第一辑”是个温馨且充满回忆的名字。正是通过它,他们了解并投入到广告行业中来。有人说这套书解了广告人的燃眉之急,有人说这套书填补了国内广告图书的空白,这些赞誉都不过分。不过,在龙媒人看来,这些是小道,他们真正追求的是为中国广告人提供真正有价值的知识、观念和方法,并与时俱进。正是在这种动力的驱使下,经长期酝酿,龙之媒首先推出“第一辑”中5本的再版,并赋予丛书新的精神:一套有自己主张的书一套从广告人的实际需求出发的书一套兼具实用精神和前瞻眼光的书一套全面系统且注重贯通思考的书
For many young advertisers, “Dragon Medal advertising book first series ” is a warm and full of memories of the name. It is through them that they understand and put into the advertising industry. Some people say that this book solves the urgent needs of advertisers, some people say that this book has filled the gap of domestic advertising books, these praise is not excessive. However, in the view of the Dragon Matchmakers, these are the trails. What they really seek is to provide the Chinese advertisers with truly valuable knowledge, concepts and methods and to keep pace with the times. It is in this driving force, after long-term brewing, the dragon media first launched “first series ” in five reprinted, and give the book a new spirit: a set of books with their own claims a set of ads from Book of practical needs of man A set of books that are both practical and forward-looking A comprehensive and systematic book of thought-through thinking