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中国加入WTO已经六年,借着这股春风和国内良好的环境,出现在人们眼前的是:国民生产总值稳步增长,人民生活水平日趋改善和提高。然而光明的前景中隐藏着巨大的危机,尤其对于中国的金融企业来说。2005年,外资银行将以庞大的资金和完善的管理经验全面进入中国金融市场,届时,我国的国有商业银行将面临严峻的考验。既要从这场竞争中将中国金融业深植于国民心中,又要借机会学习外国的管理经验,全面参与国际市场的金融运作。这些是国有商业银行发展目标。怎样才能实现目标呢?那就是市场营销。
It has been six years since China joined the WTO. With this spring breeze and the favorable environment in China, what people are seeing now is the steady growth of the gross national product and the improvement and improvement of people’s living standards. However, there is a huge crisis hidden in the bright future, especially for China’s financial enterprises. In 2005, foreign banks will have full access to China’s financial market with huge funds and sound management experience. By then, China’s state-owned commercial banks will face severe challenges. It is necessary to root out the financial industry in the minds of the people from this competition and take the opportunity to learn foreign management experience and fully participate in the financial operation in the international market. These are the development goals of state-owned commercial banks. How to achieve the goal? That is marketing.