就目前的社会而言,现在的社会是一个信息社会大数据时代已经到来,企业之间的竞争也是日趋激烈的。各个企业之间的竞争不仅仅存在在所推出的商品上还表现在销售的模式方法上面。移动电子商务互动营销模式是一种新型的营销模式,企业之间需要采用这种新型的模式来规避之前传统带来的停滞的不前。对于移动电子商务的改革与创新,是我们目前所要面临与解决的问题,它会使企业更好的适应社会市场的需求,使企业更好的长期的稳定的发展下去。 In the current society, the present society is an era of big data in information society. The competition among enterprises is also getting fiercer. The competition among the various enterprises exists not only in the introduced products but also in the mode of sales methods. Mobile e-commerce interactive marketing model is a new marketing model, enterprises need to adopt this new model to avoid the stagnation caused by the previous tradition. For the reform and innovation of mobile e-commerce, it is the problem that we are now facing and solving. It will enable enterprises to better meet the needs of the social market and enable them to develop better and steadily in the long run.