广告作为一种促销手段,是最直接展现企业及其产品风彩:塑造企业形象的现代市场营销法宝,在我国早已有之,且方兴未艾。而企业形象战略(Corporate Identiay)也有译为“企业识别系统”,简称“CI”战略,是在本世纪八十年代中期引入我国的市场营销武器,其目的在于建立和展示鲜明而美好的企业形象,并将它深植于消费者的脑海中,从而增强 As a promotion method, advertising is the most direct display of the company and its products: the modern marketing magic that shapes the corporate image has long existed in China and is still in the ascendant. Corporate Identiay has also been translated into the “corporate identification system,” or “CI” strategy. It was introduced to China’s marketing weapons in the mid-1980s. Its purpose was to establish and demonstrate a distinctive and beautiful corporate image. , and deepen it in the minds of consumers to enhance