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互联网时代,传统行业性学术期刊必然要走与新兴媒体融合发展的道路。这种融合是内容、渠道、平台、经营、管理等方面的深度融合,其中内容生产方式方面的创新和深度融合尤为关键。在媒体融合背景下,传统行业性学术期刊的内容需从原本适应单一纸质媒体跨越到适应多媒体传播需要;从原本单一的文本呈现形式跨越到多媒体呈现形式;需基于数据分析对内容生产作出决策,并通过持续的数据分析,实现期刊内容产品的“迭代更新”。
In the Internet age, traditional academic journals must take the road of integration with emerging media. This integration is a deep integration of contents, channels, platforms, operations and management, among which the innovation and deep integration of content production methods are particularly crucial. Under the background of media convergence, the content of traditional academic journals should be from the original adaptation of single paper media to the requirement of multimedia communication; from the original single text presentation form to multi-media presentation form; the content production should be decided based on data analysis , And through the continuous data analysis, to achieve “iterative update ” of periodical content products.