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“广告既是商业信息载体,又是文化传播载体。”在中国广告协会副秘书长刘忠学眼中,广告承载的内容远远超过广告本身。“国家工商总局领导曾多次讲过,中国广告业属于创意经济中的创意产业,是现代服务业、文化产业的重要组成部分。对中国广告业给予如此明确、如此独特、如此科学的定位,受到人们的普遍赞同和认可。”刘忠学认为,站在新的历史起点,广告界要认识自己更要认清形势,明确广告独特定位,必将使广告人的使命感更强、责任心更强、创造力更强,信心更足干劲更大。
Advertising is both a commercial information carrier and a cultural communication carrier. “In the eyes of Liu Zhongxue, deputy secretary general of China Advertising Association, advertisements carry far more contents than advertisements themselves. ”SAIC leaders have repeatedly said that China’s advertising industry belongs to the creative industries in the creative economy and is an important part of the modern service industry and cultural industry. Given such a clear, unique and scientific position to China’s advertising industry , By people’s universal approval and recognition. "Liu Zhong Xue believes that standing at a new historical starting point, the advertising industry to recognize that they have to recognize the situation, a clear positioning of the unique advertising, advertisers will surely make a stronger sense of mission, responsibility Stronger, more creative, more confident and energetic.