创意时代加速了市场的品牌化需求,品牌设计不仅是一种产品内在核心的外在传达表现,更是贯穿品牌塑造与传递的关键思想。而这样的思想需要具有美学基础的创造性思维来构建,本文从设计思维角度简单论述了品牌化的构建方式。 The creative era has accelerated the brand needs of the market. Brand design is not only an outward expression of the inner core of a product, but also a key idea that runs through the shaping and transmission of the brand. However, such thinking needs to be constructed with creative thinking based on aesthetics. This article simply discusses the way of building brand from the perspective of design thinking.