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“中国高铁”成为世界知名品牌标志着中国高端制造业正逐渐成长。通过创新形成的高铁自主技术体系对高铁品牌国际化可产生持续的竞争优势和法律支撑效用;通过国内本土的大规模应用产生的积极示范效用,提升了高铁品牌国际化过程中的美誉度和知名度;通过开展国家营销增加了中国高铁的广告和信用背书效用。中国高铁品牌的国际化发展模式启示我们:政府应重视制造业国际品牌的培育,关注创新制度、创新平台和创新技术产业转化建设,重视国家营销的作用和国内本土市场的利用。
“China’s high-speed rail ” to become a world-renowned brand marks the gradual growth of China’s high-end manufacturing. The high-speed railway independent technology system formed through innovation can generate sustained competitive advantages and legal support for the internationalization of high-speed railway brands. The positive demonstration effect of large-scale domestic applications has enhanced the reputation and popularity of high-speed railway brands in the internationalization process ; Increased China High Speed Rail’s advertising and credit endorsement utility through national marketing. The international development model of China’s high-speed railway brands has inspired us: The government should pay attention to the cultivation of manufacturing international brand, pay attention to the innovation system, innovation platform and transformation of innovative technology industries, pay attention to the role of national marketing and the domestic market.