论文部分内容阅读
市场营销管理在企业运营过程中有着举足轻重的作用,企业只有强化市场营销管理,制定并改进市场营销策略,才能进一步开拓市场,提高市场占有率,让做大做强企业,实现企业健康可持续发展。
Marketing management plays a decisive role in the operation of the enterprise. Only by strengthening marketing management and formulating and improving marketing strategies can the enterprises further develop the market and increase their market share, so that they can make bigger and stronger enterprises and realize their healthy and sustainable development .