实践教学是实现市场营销专业人才培养目标的重要保障,各高职院校已经意识到实践教学的重要性,但在实际执行过程中很多都流于形式。本文通过分析实践教学的现状和原因,提出了高职市场营销实践教学相应的对策和建议。 Practice teaching is an important guarantee to achieve the goal of marketing professionals training. All vocational colleges have realized the importance of practice teaching, but many of them are in the form of actual implementation. By analyzing the status quo and reasons of practice teaching, this paper puts forward corresponding countermeasures and suggestions for higher vocational marketing practice teaching.