新闻摘要:谁会付买路钱取决于定价编者按:一个企业怎样为它经营的道路收费定价?这需要搞懂需求曲线及其弹性,下面的文章清楚地回答了这个问题。所有的企业都面临一个相同的问题:产品怎样定价才能获取最大的利润?答案并非一目了然:提价通常会降低销售量,因为对价格敏感的消费者常常会另找店家,或者干脆不买。对每一种产品的敏感程度各不相同。诀窍在于能从所得的边际利润和销售量 News feed: Who pays for the money depends on the pricing Editor’s note: How does an organization price road pricing for its operations? This requires understanding the demand curve and its flexibility. The following article clearly answers this question. All businesses face the same question: How can a product be rewarded for maximum profitability? The answer is not straightforward: price increases usually reduce sales because price-conscious consumers often look for stores or simply not buy. Sensitivity to each product varies. The trick is to get profit margins and sales volume