博物馆内的导览手册是很多观众参观博物馆时首先要遇到的纸质媒体,它包含了博物馆简介、导览地图、馆内设施等基本信息,是观众认识博物馆的重要途径之一。本文对两个博物馆的导览手册内容进行分析比较,同时探讨导览手册对观众参观行为的影响,最后得出完善馆内导览手册相关工作的建议。 The guidebook in the museum is the paper media first encountered by many visitors when they visit the museum. It contains the basic information of the museum, the navigation map and the facilities inside the museum. It is one of the important ways for the audience to know the museum. This article analyzes and compares the contents of the guidebooks of the two museums, discusses the influence of the guidebook on the visitor’s visit behavior, and finally draws up the suggestions of improving the related work of the guidebook in the museum.