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体育产业中,民族体育产业是其中的一个重要组成部分,其具有文化性、社会性、经济性的特点,是经济发展、社会进步的重要标志。随着经济的快速发展,民族体育产业的市场份额在不断扩大,作用也在不断加深。本文从传统体育产业化的发展过程入手,并结合我国民族体育产业的发展状况,从民族体育产业的市场营销策略入手,为民族体育产业的发展提出相应的建议和意见。
Sports industry, the national sports industry is an important part of it, with its cultural, social, economic characteristics, is an important symbol of economic development and social progress. With the rapid economic development, the national sports industry’s market share continues to expand, the role is also deepening. This article starts with the development of traditional sports industrialization, and starts with the marketing strategy of national sports industry according to the development of national sports industry in our country, and puts forward corresponding suggestions and opinions for the development of national sports industry.