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广告作为媒体最主要的收入来源,广告商有形与无形的压力和媒体的妥协造成媒体内容呈现的变形与扭曲,其主要体现在媒体内容扩张多为广告和广告导向的内容,大广告客户常常凭借金钱达到操控媒体报道的意图。
Advertising as the most important source of income for media, the tangible and intangible pressure of advertisers and the compromise of the media have caused the distortion and distortions of the media content. This is mainly reflected in the fact that media content expansion is mostly advertising and advertising-oriented content, Money reaches the intent of manipulating media coverage.