国内传统广告近一两年市场份额的增长却见疲,虽有电视春晚推出微信“摇一摇”、支付宝“咻一咻”这样的波澜,本质上也依托于互联网。很长一段时间里,国内广告设计的思维整体保守,只在乎树立权威的品牌形象。在新媒体的冲击下,传统广告受到了不小的影响,但今天的广告人我们更应该坚持自己,与时俱进,推陈出新,看到传统广告在未来的发展。 Domestic traditional advertising market growth in the past year or two has seen the growth of fatigue, although the introduction of Weixin TV “shake ”, Alipay “咻 a 咻 ” such waves, essentially relying on the Internet. For a long time, the overall conservative thinking of domestic advertising design, only care about establishing an authoritative brand image. Under the impact of new media, traditional advertising has been no small impact, but today’s advertising we should adhere to ourselves, advancing with the times, innovation, see the traditional advertising in the future.