现代日常购物中,超市与“地摊”市场并存,偏爱超市购物的人群和喜好“地摊”消费的人群同在。这实际反映了资源禀赋结构差异的群体会形成不同的消费偏好和消费结构。本文以超市购物为例分析了个人禀赋对消费结构形成的影响。 Modern daily shopping, supermarkets and “stalls” market coexist, the preferred supermarket shopping crowd and like to “spread” the same consumer groups. This actually reflects that the groups with different resource endowment structures will form different consumption preferences and consumption structures. This article takes supermarket shopping as an example to analyze the influence of personal endowment on the formation of consumption structure.