作为一个具有“生命”的经济组织,成长战略既是现代企业经营管理追求的目标,也是一个动态的演进过程。文章通过对企业发展的综述,以及对恒健公司的考察分析,阐述了大企业发展战略的核心在于根据不断变化的经营环境对企业的核心竞争力进行维护、再创和发展,以恒健公司为例提出构建和实施对市场环境相适应的发展战略与实现路径是企业发展的重要保证。 As an economic organization with “life ”, the growth strategy is not only the goal pursued by modern enterprise management, but also a dynamic evolution. Through the review of enterprise development and the investigation and analysis of Hengjian Company, the article expounds that the core of the strategy of large enterprise development is to maintain, recreate and develop the core competitiveness of enterprises according to the ever-changing business environment. As an example, it is an important guarantee for the development of an enterprise to set up and implement a development strategy and its realization path that are suitable for the market environment.