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自世纪之初创办大陆第一本以专注于传播全球最前沿的品牌理论及报道国内外品牌实践为办刊宗旨的专业期刊——《品牌》杂志(2016年1月更名为《品牌研究》),以及发起成立全国第一个省级品牌社团组织——山西省品牌协会以来,在启蒙我国社会各界,特别是企业界的品牌意识的道路上,已经整整跋涉躬行了十六年。如果有人要撰述中国品牌发展史,《品牌》杂志及《品牌研究》杂志当可欣欣然忝列其中。去年以来,有关推进品牌建设
Since the beginning of the century, the first mainland brand to focus on the dissemination of the world’s most cutting-edge brand theory and coverage of domestic and international brand practice for the purpose of running a professional journal - “Brand” magazine (January 2016 changed its name to “brand research”) And initiated the founding of the first provincial brand organization organization in China - Shanxi Brand Association, has enlightened all walks of life in our country, especially the brand awareness of the business community. If anyone is going to write about the history of the Chinese brand development, Brand Magazine and Brand Research magazine are among the best of them. Since last year, related to promoting brand building