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创业融资是件苦差事,尤其是早期的创业公司。原因很简单,早期企业商业模式不明,投资人不敢贸然而动;更主要的原因是:大部分创业CEO们不谙融资之道,他们卖产品兴许是高手,却不一定知道如何出售自己企业的原始股票。于是,融资顾问应运而生,他们把创业企业包装起来,在投资人当中兜售;许多FA(Financial Advisor)的本职是律师、会计师等,FA是顺手牵羊的私活,做成赚一笔,做不成也无妨。
Entrepreneurial financing is a chore, especially for early startups. The reason is very simple. The business model of the early stage companies is not clear. Investors are not afraid to take action; the more important reason is that most startup CEOs do not follow the path of financing. They may be experts in selling products, but they may not necessarily know how to sell their own business. The original stock. As a result, financing consultants came into being. They packaged startup companies and peddled them among investors. Many FA (Financial Advisor) positions were lawyers, accountants, etc. FA was a private living, making a profit, and it could not be done. No harm.