随着“情感经济”时代的到来,人们对商品的需求不再仅限于其本身的功能与价值,商品的情感文化内涵开始普遍受到人们的关注。书籍作为承载文化与情感的特殊商品,更需要与读者进行情感交流,尤其是针对情感丰富的儿童的书籍。 With the advent of the era of “emotional economy”, people’s demand for commodities is no longer confined to its own functions and values. The emotional and cultural connotation of commodities are beginning to receive widespread attention. As a special commodity bearing culture and emotion, books also need emotional communication with readers, especially for children who are emotionally rich.