论文部分内容阅读
2014年第1期《中国记者》刊发了《〈快乐老人报〉百万发行量是如何做到的?》一文,引起传媒业内热烈关注。上海报业集团还组织旗下各家报刊围绕《快乐老人报》的经验进行了研讨。《快乐老人报》之所以受关注,发行、经营手段创新只是一方面,其对目标用户需求的精准把握才是关键。在对传播技术革新产生某些惶恐的背景下,从用户需求着手也许有利于传统媒体寻找出路。
In 2014, the first issue of “China Journalist” published “How Happy Millionaire circulation is how to do?”, Aroused media attention. Shanghai Newspaper Group also organized various newspapers and magazines around the “Happy Elderly News” experience was discussed. The reason why “Happy Elderly People Newspaper” is concerned about the issue, distribution and management innovation is only one aspect of its target users precise grasp of the key. In the context of some panic about technological innovations in communication, starting from the user’s needs may be in the interest of the traditional media to find a way out.