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近年来,随着中国家纺产业的发展,许多家纺专业市场如雨后春笋般涌现出来,可以说在全国遍地开花。这些专业市场在促进家纺销售以及品牌培育方面发挥着越来越重要的作用。据中国家用纺织品行业协会会长杨兆华介绍,内需,成为家纺发展主要拉动力,而专业市场则成为家纺内销的主渠道。与此同时,专业市场的规模、水平却参差不齐,竞争日趋激烈。如何更好地适应消费需求,提高市场管理水平,创新营销模式不仅关乎专业市场自身发展,更关乎家纺生产商乃至整个家纺行业的发展。为此,5月9 日,来自北京、上海、天津、浙江、山东、宁夏、重庆等地的专业市场负责人齐聚山东淄博召开座谈会,共议发展大计。
In recent years, with the development of China’s textile industry, many textile specialty markets have sprung up. It can be said that the flower market has spread all over the country. These specialized markets play an increasingly important role in promoting home textile sales and brand development. According to Yang Zhaohua, president of China Home Textile Industry Association, domestic demand has become the main driving force for the development of textile industry, while the professional market has become the main channel for domestic textile sales. At the same time, the scale and level of the specialized markets are uneven and the competition is getting fiercer. How to better adapt to consumer demand, improve market management, innovative marketing model not only related to the development of the professional market itself, but also to the development of textile manufacturers and even the entire textile industry. To this end, May 9, from Beijing, Shanghai, Tianjin, Zhejiang, Shandong, Ningxia, Chongqing and other places of professional market leaders gathered in Shandong Zibo held a forum to discuss the development plan.