产品商标,方寸之地,价值连城。作为一项重要的无形资产,商标成为现代企业最重要的产权之一,它是产品的象征,企业的象征,实力和信誉的象征。然而,伴随着市场竞争的日趋激烈,商标的侵权行为亦在直接假冒基础上出现新形式——即所谓“影射侵权”。就是某些不法企业用与被侵权的注册商标相同或近似的图形、发音、或涵义作为自己的产品商标或包装装潢,以达到欺骗消费者,获取高额利润的目的。然而“道高一尺,魔高一丈”,现代 Product trademarks, place, priceless. As an important intangible asset, a trademark becomes one of the most important property rights of a modern company. It is a symbol of a product, a symbol of a company, a symbol of strength and reputation. However, with the increasingly fierce competition in the market, trademark infringement also appears on the basis of direct counterfeiting in a new form - the so-called “information infringement.” It is that some unscrupulous companies use the same or similar graphics, pronunciations or meanings as those of the registered trademark that has been infringed as their own product trademarks or packaging decorations in order to achieve the purpose of deceiving consumers and obtaining high profits. However, “the height of the road is high, the height of the devil is high,” and modern