新闻标题琐谈——十、刻意求新,不落俗套

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“我区春耕进度快质量好出现好势头”“吐鲁番春耕生产进度快质量好”“巴州春播又快又好”这是五天之内在同一张报纸的版面上出现的三个新闻标题。前面两个题都说“春耕进度快质量好”,第三个标题是“又快又好”,差别也不大。如果翻翻前几年报上的春耕报道,还会找到一些与此雷同的标题。“振兴牧区经济加快畜牧业发展”“加快牧业发展振兴牧区经济向现代化迈进”这是同一个版面上的两个紧挨着的标题。第一个是通栏刊头,第二个是头条新闻的主题,二者可以说大同小异。 “My district has a good momentum of progress and good quality of spring plowing.” “Turpan has a good quality of production during spring plowing.” “Spring of Bazhou is good and fast.” This is the headline of three news items appearing on the same newspaper page within five days. The first two questions say “the spring is progressing fast and the quality is good,” and the third one is “quick and good,” with no big difference. If you turn over the previous few years reported spring plowing reports, but also find some of the same title. “Revitalizing the economy of pastoral areas to speed up the development of animal husbandry” “Speeding up the development of animal husbandry and revitalizing the economy of pastoral areas to modernize” This is the next two titles on the same page. The first is the column header, the second is the subject of headlines, the two can be more or less the same.
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