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随着经济的不断发展,越来越多的商业行为充斥着人们的生活,商业绘画作为其中不可或缺的一种,日渐成为现代商业活动宣传的主体之一。商业绘画作为绘画的一个特殊分支,起着传达商业信息,实现商业目的的作用,成为了商家和消费者沟通的情感的代言人。如何准确的表达商家想要传递给消费者的信息,在准确的基础上又如何让消费者接受并受到感染。这就成为一个让人不得不重视的问题。
With the continuous development of economy, more and more commercial activities are filled with people’s lives. As one of the indispensable parts of commercial painting, commercial painting has gradually become one of the main bodies of propaganda of modern commercial activities. As a special branch of painting, commercial painting plays the role of conveying commercial information and realizing commercial purpose, and becomes the spokesman of the emotion of business and consumer communication. How to accurately express the information the business wants to pass on to the consumers, and how to make the consumers accept and be infected on an accurate basis. This has become a problem that people have to pay attention to.