主题报道通常是指新闻媒体围绕党和政府的中心工作、重要决策、重大活动以及相关社会热点,而专门组织的具有一定规模的重点报道。一直以来,主题报道承担着当好意见领袖、引导社会舆论,发挥龙头、压阵作用的首要职责。然而,现实当中的主题报道常常给人八股模式、高高在上、单调枯燥的印象。 Thematic reports usually refer to news media focusing on the central work of the party and government, important decisions, major events and related social hot spots, and specialized organizations with a certain scale of key reports. All along, the theme reports assume the primary responsibility of being good opinion leaders, guiding social public opinion, and giving play to the leading role and the role of suppression. However, the thematic coverage of the reality often gives the impression of eight-part pattern, high above, boring.