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本文通过对市面上现有男女时尚品牌服饰宣传海报的设计进行研究。运用辐射思维方法,深入探讨了时尚服饰宣传海报中的表现形式及影响男女性别差异相关要素。本文从两大方面进行了研究,分别是宣传海报中男女性别在背景中的差异分析;宣传海报中男女性别在姿势中的差异分析。从市面上现有时尚品牌服饰海报中抽离出多个样本建立毗邻轴进行研究比较。从研究中得出由于男女生理及心理需求、思维方式、对事物追求以及性格色彩的差异导致了男女服装宣传海报设计中分布不均的结论,从而确定今后在此类宣传海报中的设计方向。
This article studies the design of posters on fashion apparel for men and women in the market. Using the radiation thinking method, this paper explores the manifestations in fashion posters and the related factors that affect the gender differences between men and women. This article has carried on the research from two respects, separately is propaganda poster male and female gender in the background the difference analysis; propaganda poster male and female gender in the posture difference analysis. From the existing market fashion brand clothing posters extracted from the multiple samples to establish adjacent axis for research and comparison. From the research, we can draw the conclusion that there is uneven distribution in the poster design of the men’s and women’s clothing posters due to the physiological and psychological needs of men and women, the way of thinking, the pursuit of things and the difference in personality color, so as to determine the future design direction in such posters.